How we rate scratchcards

Scratchcards aren’t rated just by their look or the size of the top prize. We also consider the ticket price, playability, chances of winning, number of prizes, and the percentage of the total stake allocated to prizes, as well as whether the ticket is available online, offline, or in both formats.

We base our ratings on our own testing, the full ticket rules, and player experience. We go through each ticket the way a typical player would, and assess whether it’s clear, fun, and fair, and whether it offers good value for the price the player pays.

How we evaluate scratch cards

What do we look at when rating scratchcards?

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Design and theme

When it comes to design, we look at whether the ticket has an original idea, whether it feels modern, and whether its visual style matches the theme. It’s not just about the graphics, but also the overall atmosphere and whether it’s immediately clear what the player should scratch and how to spot a win.

We rate tickets more highly when they’re well laid out, visually polished, and easy to understand. On the other hand, tickets can lose points if they feel outdated, confusing, or have an overly complicated mechanic.

  • Our rating includes:

    • the ticket’s visual design,
    • originality of the theme,
    • use of colours, symbols, and graphics,
    • the ticket’s overall atmosphere,
    • first impression of the gameplay design.
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Percentage of the total stake allocated to prizes

The percentage of the total stake shows how much money from the total value of sold tickets is paid back to players in winnings. It’s an important indicator, because the top prize alone still doesn’t tell you everything about how the ticket is set up.

Some tickets may have a high top prize, but a lower overall share of money allocated to prizes. Others might not tempt you with a huge jackpot, but can offer more smaller prizes and a better return.

We rate tickets more highly when they have a higher share of money allocated to prizes and a fairly structured prize breakdown at the same time.

  • Our rating includes:

    • percentage of the total stake allocated to prizes,
    • the total amount paid out to players within the print run,
    • the ratio between ticket price and return,
    • how much money is paid back to players,
    • comparison with similarly priced tickets.
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Top prize, number of prizes and chance of winning

The top prize is often the first thing a player notices. But on its own, it doesn’t determine whether a ticket is truly good value or fun. That’s why we also look at the number of prizes, the probability of winning, and the overall distribution of prize amounts.

Some tickets offer the chance to win a really large amount or, for example, a monthly annuity. Others have more frequent smaller wins, which can give players a more regular sense of success. At the same time, we also take into account that with some tickets, even if β€œalmost everyone wins”, a large share of prizes can be lower than the ticket price itself.

We rate tickets more highly when they have a well-balanced mix of top prize, number of prizes, and a realistic chance of winning.

  • Our rating includes:

    • size of the top prize,
    • number of prizes in the entire print run,
    • overall probability of winning,
    • chance of higher-tier wins,
    • the balance between small, medium, and big wins,
    • appeal of the biggest prizes, such as an annuity or an exceptional top prize.
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Playability

Playability matters with scratchcards mainly because it’s not just about the outcome, but also the gameplay itself. We look at whether the ticket is easy to understand, whether it has a snappy pace, and whether the player immediately knows what to do.

For online tickets, we also rate controls, animations, sounds, loading speed, and mobile comfort. For physical tickets, we’re mainly interested in clarity, symbol readability, and the overall feel of scratching.

It’s also important whether the ticket is available online, offline, or in both formats. For some players, the advantage is being able to buy a ticket the traditional way in-store, while others prefer quick online play.

  • Our rating includes:

    • simplicity of the game mechanic,
    • pace and smoothness of scratching,
    • clarity of the result after scratching,
    • controls for online tickets,
    • mobile usability,
    • difference between the online and physical version,
    • overall feel of the gameplay itself.

How is the overall rating calculated?

The overall rating of a scratchcard is based on the average of the main criteria we track for each ticket. So it’s not just about the look or the size of the top prize, but a combination of factors that reflect the ticket’s overall quality from a player’s point of view.

The final verdict always goes through editorial review and involves multiple team members. The rating is also kept separate from the company’s commercial goals, so the result remains fair, clear, and useful for players.

Found a mistake or outdated information on a scratchcard? Let us know in the comments under the article or via the contact page.

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How we rate at Bonus-menu.co.uk

Want to take a look at the main methodology too? In one place you’ll find our editorial guidelines as well as detailed rating methodologies for casino reviews, bonuses, slots and scratchcards.